ROTTERDAM, Netherlands (Oct. 22, 2021)—Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, announced today it has partnered with White Lion Holdings, the leading consultant providing complete solutions for new and aspiring cannabis growers in South Africa.
Fluence’s South African partners include local distributor The Lamphouse, the largest supplier of specialized lamps in Africa with more than 40 years of experience in numerous specialty lighting sectors, and White Lion Holdings, a company offering complete cannabis growing solutions and consultancy, led by CEO Cornél van der Watt. Van der Watt has served at the forefront of developing cannabis markets in the U.S., Canada, the Netherlands and Lesotho, and has consulted extensively in Australia.
“Local partnerships are a key factor in delivering fast and reliable solutions to growers. Our stellar partners know the choice of lighting supplier is crucial to delivering consistent, high-quality yields premium clients in the northern hemisphere require,” said Timo Bongartz, Fluence’s general manager for Europe, the Middle East and Africa (EMEA). “Van der Watt chose to partner with Fluence and our local partner The Lamphouse based on his experience with Fluence’s superior LED products and valuable support in various jurisdictions where he has historically consulted cannabis growers.”
According to Prohibition Partners’ African Cannabis Report™, by 2023, Africa’s legal cannabis industry could be worth more than $7.1 billion annually, with South Africa alone contributing an estimated $1.7 billion per year. The South African government’s recognition of the industry as a key to economic revival mirrors Prohibition Partners’ assessment—the cannabis industry represents the potential to create between 10,000 -25,000 job opportunities in a country with the highest unemployment rate in the world.
"El mercado africano del cannabis tiene un potencial increíble y sabemos que hemos encontrado el socio adecuado en White Lion Holdings. Estamos orgullosos de colaborar con una marca de tanta confianza y de apoyar a los cultivadores que están revolucionando el mercado sudafricano del cannabis", prosigue Bongartz.
As the cannabis industry continues to gain traction throughout the country and continent, White Lion Holdings suggests growers will not only need innovative technology at their fingertips, but evidence-backed cultivation practices that yield high-quality crops, improved yields and consistent growth patterns.
“We’re thrilled to partner with Fluence and its local partner The Lamphouse,” said Van der Watt, who is currently consulting and managing four commercial operations throughout South Africa with other operations in the pipeline. “The cannabis plant is highly photosensitive. We prefer natural lighting and South Africa has an advantage in this regard with ample, good quality natural light. By choosing the location of the greenhouse well, one can get up to 11 hours of natural light for free. Then, we integrate supplemental lighting into the facility to optimize crop yield.”
The South African market is still in its infancy. Through its partnership with White Lion Holdings, Fluence lighting solutions have been implemented at pre-licensed and licensed cannabis greenhouse and indoor facilities throughout the country.
"No dejo de probar distintas soluciones de iluminación, pero esas pruebas no hacen más que reafirmar mi asociación con Fluence y su socio local The Lamphouse, dada la calidad superior y el valioso apoyo de cada empresa. Gracias a una iluminación constante, he podido superar los objetivos de producción. Eso sólo es posible con una iluminación superior", añadió Van der Watt.
Para lograr la longevidad en un sector que puede saturarse rápidamente de nuevas tecnologías y soluciones de cultivo, los inversores y los cultivadores deben asegurarse de que se asocian con expertos en sus respectivos campos que estén preparados para apoyar a los cultivadores a largo plazo.
"El sistema Fluence prácticamente elimina la iluminación como variable y ofrece un alto rendimiento de la inversión. Optimizar la estrategia de iluminación correcta para la aplicación y disposición adecuadas es uno de los componentes críticos para el éxito de los cultivos", afirma Glenn Morris, CEO de The Lamphouse.
