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Our Lighting Experts

David Hawley, Ph.D., expert in cannabis lighting technology, in FLUENCE shirt.

David Hawley, Ph.D.

Research and Development Manager and Director of Horticultural Services
Heads research, development, and horticultural services at Fluence, specializing in cannabis lighting spectra and cultivation efficiency.
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Bearded man in cap and blue shirt, expert in cannabis lighting technology.

Jason Matlock, Ph.D.

Horticulture Service Specialist, Cannabis
Cannabis horticulture subject-matter expert at Fluence, specializing in data-driven cultivation optimization and applied lighting.
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Smiling man with curly brown hair, showcasing cannabis lighting technology.

Brian Poel

Research Project Manager
Brian Poel oversees the internal research program at the Fluence Cannabis Science Center in conjunction with Texas Original, a medical cannabis producer in Austin, Texas.
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Casey Rivero, a grower, smiles in front of LED grow lights for cannabis cultivation.

Casey Rivero

Cannabis Solutions Architect
Cannabis Solutions Architect at Fluence and 25-year cultivator, specializing in lighting, facility design, and crop quality.
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Franz Josef Sima in Fluence gear, expert in LED grow lights for cannabis cultivation.

Franz Josef Sima

Sales Application Specialist & Research and Plant Specialist
Franz Josef Sima is a Sales Application & Research and Plant Specialist at Fluence, focused on medical cannabis cultivation, propagation and standardized, pharmaceutical-grade production across EMEA.
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