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Fluence partners with The Lamphouse to deliver LED lighting solutions to South African horticulture market

Fluence partners with The Lamphouse to deliver LED lighting solutions to South African horticulture market

The collaboration combines The Lamphouse’s local roots with Fluence’s horticulture expertise to serve the estimated $1.7 billion South African cannabis industry

ROTTERDAM, Netherlands (September 22, 2020)Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and agriculture production, announced today it has partnered with The Lamphouse, the largest supplier of specialized lamps in Africa.

With more than 40 years of experience in numerous specialty lighting sectors, The Lamphouse is Fluence’s exclusive partner serving South Africa’s professional horticulture stores and fulfilling large commercial cannabis projects.

“Local partnerships are a key factor in delivering fast and reliable solutions to growers. The Lamphouse is a natural extension of the Fluence team on the ground in South Africa’s biggest cities and beyond,” said Timo Bongartz, Fluence’s general manager for EMEA. “The African cannabis market holds incredible potential and we know we’ve found the right partner in The Lamphouse. We’re proud to collaborate with such a trusted brand and to support the growers who are revolutionizing the South African cannabis market.”

According to Prohibition Partners’ African Cannabis Report™, by 2023, Africa’s legal cannabis industry could be worth more than $7.1 billion annually, with South Africa alone contributing an estimated $1.7 billion per year. As the cannabis industry continues to gain traction throughout the country and continent, The Lamphouse suggests growers will not only need innovative technology at their fingertips, but evidence-backed cultivation practices that yield high-quality crops, improved yields and consistent growth patterns.

“We’re thrilled to partner with Fluence and expand our solutions within our horticulture lighting division,” said Glenn Morris, CEO of The Lamphouse. “The Lamphouse has been an OSRAM strategic partner for more than 30 years and joining forces with Fluence will further bolster our offerings with the team’s leading lighting solutions and their impressive bench of horticulture experts. Horticulture is an exciting, dynamic industry, and we’re confident that in working with Fluence, we will continue to deliver the most innovative products on the market to our customers in South Africa.”

Through its partnership with The Lamphouse, Fluence lighting solutions have been implemented at pre-licensed and licensed cannabis greenhouse and indoor facilities throughout the country. Fluence and The Lamphouse are working closely with local consultants and greenhouse builders to provide holistic cultivation solutions and consultation.

For more information on Fluence, visit www.fluence-led.com.

About Fluence by OSRAM
Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is a leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. Fluence global headquarters are based in Austin, Texas, with its EMEA headquarters in Rotterdam, Netherlands. For more information about Fluence, visit www.fluence-led.com.

About The Lamphouse
Established in 1976, The Lamphouse is the largest supplier and distributor of specialized lamps in Southern Africa. Over the past 40 years, The Lamphouse has developed strategic relationships with suppliers and customers alike, providing lighting applications for horticulture, medical solutions, stage and studio, airfield, navigation and more. The company is headquartered in Johannesburg, South Africa, with additional offices in Cape Town and Durban. For more information about The Lamphouse, visit https://www.thelamphouse.co.za.