22 May Fluence Bioengineering Expands Executive Team with New Marketing Lead
Russell Paik Appointed as Vice President of Marketing to Effectively Identify Customer Needs and Bring New Products to Market
Austin, Texas – May 22, 2018 – Fluence Bioengineering Inc. is pleased to announce Russell Paik has joined the company as the vice president of marketing. Paik is a seasoned marketing veteran with more than two decades of experience across commercial, industrial and consumer technology industries. Most recently, Paik guided product marketing initiatives for the indoor lighting controls business at Acuity Brands Lighting.
“Leading the industry with new horticulture lighting solutions is paramount to achieving our goal of enabling growers to efficiently produce sustainable food and medicine,” said Nick Klase, CEO and co-founder, Fluence Bioengineering. “Russell’s experience in marketing and product management will help ensure Fluence stays on the cutting-edge of ag-tech and further enables customers to rely on our company to deliver innovative solutions critical to their success.”
Paik has extensive experience in leading cross-functional teams to cultivate new market opportunities. He oversaw the Pathway Connectivity lighting controls business at Acuity Brands and delivered innovative products and increased revenue. During his tenure, he managed product teams responsible for the development of lighting sensors, mobile applications and controls solutions. These solutions helped optimize energy savings and reduced installation cost and complexity. He has volunteered at the Atlantic Botanical Garden, a not for profit organization which develops and maintains plant collections for display, education, research and conservation.
“I am excited to be joining Fluence at such a critical time in its growth trajectory,” said Russell Paik, vice president of marketing. “Fluence is the clear leader in horticulture lighting. I look forward to driving further innovation as growers across the spectrum look to efficiently scale to address grocer, dispensary and consumer demand for local and sustainable products.”
About Fluence Bioengineering
Fluence Bioengineering Inc. creates the most powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is the leading LED lighting supplier in the global cannabis market and is committed to solving the looming food crisis by enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. All Fluence lighting solutions are designed and built at the company’s headquarters in Austin, Texas, U.S.A., with European sales and support based in Amsterdam, Netherlands. https://fluence-led.com